Bright thoughts

Shining a different light on marketing services

Is it finally time to leave our wallets at home?

September 10 2014
Last month, we talked about the different mobile payment technologies available. There are over 200 of them, if you’re counting. But, none of them have yet managed to capture enough audience to go mainstream. Things are definitely hotting up though, with Twitter and Apple both releasing their payment services within days of each other. Twitter has announced its "Buy Now" button – enabli...
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EU Data Protection: an opportunity out of a crisis?

September 5 2014
Last week, Civil Society posted an article regarding a recent report commissioned by Medialab and the Institute of Fundraising (IoF). The report, titled The European Union & Data Protection: The Biggest Challenge in Fundraising for a Generation? says that if the EU’s incoming data protection regulation is published in its current draft form, fundraisers will find it increasingly difficult to...
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Fundraisers should chill out about who owns #icebucketchallenge

September 3 2014
Is it ALS, MNDA, WaterAid or Macmillan? Was it started by the deaf community? Are some people in New Zealand to blame for all these screaming videos that are dominating everyone’s Facebook? There’s lots of noise in the charity press about which charity 'owns' the ice bucket challenge. Lots of people with strong opinions are getting quite hot and bothered about who had the idea first. Much o...
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VAT and post: don’t panic (just yet)

August 15 2014
VAT can be absurd and fiendishly complicated. The much-repeated quote by Lord Justice Sedley sums it up: "Beyond the everyday world... lies the world of VAT, a kind of fiscal theme park in which factual and legal realities are suspended or inverted." The 20% ‘standard’ rate is meant to apply to everything but the necessities. But in VAT-land, caviar is deemed a necessity… while orange squ...
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Mobile Fundraising: exploring payment options beyond texting

August 5 2014
Mobile-based fundraising has exploded in recent years, which is not surprising given that almost everyone has a mobile phone these days. Many charities have invested in mobile fundraising, and all of them are using the same approach – texting. But there’s a cloud over the future of the charity mobile marketplace. New internet-based messaging services such as WhatsApp and Snapchat have been ...
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Prize-led fundraising – the mobile opportunity

January 10 2014
The mobile phone is a huge part of our lives, almost everyone has one.  And almost everyone uses it for texting as well as making calls. This insight is already being used successfully by charities in cause-led fundraising with text-to-donate campaigns.  Now it’s about to take off in prize-led fundraising. People’s media habits are constantly shifting and so, like all modern marketers, th...
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Inspiration at the IFC 2013 – fundraising in reverse

October 17 2013
It’s only my third year at the International Fundraising Convention, but already I have a fondness and emotional attachment towards it. In fundraising terms I’ve become an 'advocate'. On my first visit I was made to feel very welcome as new member of this learning movement, and two years later, I feel part of something special. I tell my wider network what a great event it is for learning a...
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Going beyond ‘customer-centric’

October 16 2013
'Customer-centric' has been a trending marketing buzzword for a few years now. In the charity world the term 'supporter-centric' is also liberally used. I have just got back from a gathering of marketing/ brand directors where several marketers mentioned to me how they'd 'become customer centric by doing X' or they'd become 'truly customer-centric by changing A, B and C'. Perhaps they've manage...
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Introducing Instinctiv – the Science of Response from Brightsource

October 15 2013
The accumulated evidence from behavioural economics and social science tells us that a large part of our brain operates on a non-cognitive level. Psychologist Timothy D. Wilson likens the brain to a modern jetliner - able to fly on automatic pilot with little or no input from the human, ‘conscious’ pilot. He says the adaptive unconscious does an excellent job of sizing up the world, warnin...
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Small is beautiful for graduate job-seekers

September 16 2013
Graduates looking for their first role should think twice about applying for a large, well-known, corporate scheme, and consider the many benefits of working for a forward-thinking SME. Smaller businesses are constantly evolving and more able to make changes to stay ahead of the competition. When a keen, problem solving, graduate has a smart business idea, they will have a good chance of makin...
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