Comments for Brightsource – the competitive edge in marketing services http://www.brightsource.co.uk Mon, 24 Oct 2011 18:04:27 +0000 hourly 1 Comment on The new VAT rules – time to rethink your marketing supply chain? by Richard Lewishttp://www.brightsource.co.uk/the-new-vat-rules-%e2%80%93-time-to-rethink-your-marketing-supply-chain/#comment-102 Richard Lewis Mon, 24 Oct 2011 18:04:27 +0000 http://www.brightsource.co.uk/?p=531#comment-102 Hi My company is able to print, fulfil and mail all under one roof - does this mean we can zero rate all the elements of a mailing for a charity, including the postage cost, providing we have produce all of it? Regards Richard Hi
My company is able to print, fulfil and mail all under one roof – does this mean we can zero rate all the elements of a mailing for a charity, including the postage cost, providing we have produce all of it?
Regards
Richard

]]> Comment on Is Royal Mail taking a holiday from data security? by James Eadiehttp://www.brightsource.co.uk/is-royal-mail-taking-a-holiday-from-data-security/#comment-7 James Eadie Mon, 05 Sep 2011 09:21:24 +0000 http://www.brightsource.co.uk/?p=504#comment-7 Royal Mail takes data protection extremely seriously. As soon as we became aware of the potential mischievous scenario highlighted, we took action and rectified the matter in less than one hour so that no customer contact data could be viewed. The microsite did not contain any other customer data. The database supporting this microsite is independent of our marketing database. There is no cross over with our marketing database and no customer records have altered. All records of visits and customer data captured on this microsite have been isolated and will be reviewed to ensure we maintain the integrity of our customer contact data. We apologise for any inconvenience caused. Royal Mail takes data protection extremely seriously. As soon as we became aware of the potential mischievous scenario highlighted, we took action and rectified the matter in less than one hour so that no customer contact data could be viewed. The microsite did not contain any other customer data. The database supporting this microsite is independent of our marketing database. There is no cross over with our marketing database and no customer records have altered.

All records of visits and customer data captured on this microsite have been isolated and will be reviewed to ensure we maintain the integrity of our customer contact data. We apologise for any inconvenience caused.

]]> Comment on Is Royal Mail taking a holiday from data security? by Lindsay Travishttp://www.brightsource.co.uk/is-royal-mail-taking-a-holiday-from-data-security/#comment-6 Lindsay Travis Fri, 02 Sep 2011 21:46:34 +0000 http://www.brightsource.co.uk/?p=504#comment-6 We didn't contact Royal Mail directly, but thankfully they either saw this post, or realised their mistake. All the contact details (job title, business name, address and email) have now been removed from their pURL database, so you can no longer see more than the name if you type one in experimentally. Hopefully the risk has been averted in time, and lesson learned. We didn’t contact Royal Mail directly, but thankfully they either saw this post, or realised their mistake.

All the contact details (job title, business name, address and email) have now been removed from their pURL database, so you can no longer see more than the name if you type one in experimentally. Hopefully the risk has been averted in time, and lesson learned.

]]> Comment on Is Royal Mail taking a holiday from data security? by Simon Khttp://www.brightsource.co.uk/is-royal-mail-taking-a-holiday-from-data-security/#comment-5 Simon K Fri, 02 Sep 2011 12:56:25 +0000 http://www.brightsource.co.uk/?p=504#comment-5 Ouch, that is really nasty. Just threw in a few random names and, though a lot of them didn't work, a lot of them did (thankfully not mine). Have you contacted Royal Mail directly with your concerns about this? Ouch, that is really nasty. Just threw in a few random names and, though a lot of them didn’t work, a lot of them did (thankfully not mine).

Have you contacted Royal Mail directly with your concerns about this?

]]> Comment on Is Royal Mail taking a holiday from data security? by Dawn Varleyhttp://www.brightsource.co.uk/is-royal-mail-taking-a-holiday-from-data-security/#comment-4 Dawn Varley Fri, 02 Sep 2011 11:16:17 +0000 http://www.brightsource.co.uk/?p=504#comment-4 Oh wow. What a truly epic fail by Royal Mail. I bet the creative agency thought they were just brilliant (a QR code and everything!) and that no-one in the data compliance team ever got to see this. Sure, it's business to business data rather than customer to business, but still involves information that would ideally be kept confidential. Excellent catch Brightsource, look forward to seeing you follow up piece on how to aoid a repeat. Oh wow. What a truly epic fail by Royal Mail. I bet the creative agency thought they were just brilliant (a QR code and everything!) and that no-one in the data compliance team ever got to see this. Sure, it’s business to business data rather than customer to business, but still involves information that would ideally be kept confidential.

Excellent catch Brightsource, look forward to seeing you follow up piece on how to aoid a repeat.

]]> Comment on The end of print marketing – or the start of multi-channel marketing? by Minh Huynhhttp://www.brightsource.co.uk/it%e2%80%99s-not-the-end/#comment-3 Minh Huynh Tue, 21 Jun 2011 16:17:39 +0000 http://www.brightsource.co.uk/?p=327#comment-3 It's evidently clear! .....I'm sure the perception on multi-channel marketing will never be the same again. I remember the days of the 'paperless office' quotes back in the 80's! It’s evidently clear! …..I’m sure the perception on multi-channel marketing will never be the same again. I remember the days of the ‘paperless office’ quotes back in the 80′s!

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