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> <channel><title>Brightsource – the competitive edge in marketing services</title> <atom:link href="http://www.brightsource.co.uk/feed/" rel="self" type="application/rss+xml" /><link>http://www.brightsource.co.uk</link> <description></description> <lastBuildDate>Wed, 29 Feb 2012 14:23:57 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>The trust issue – the DMA should see the wood for the trees</title><link>http://www.brightsource.co.uk/the-trust-issue-%e2%80%93-the-dma-should-see-the-wood-for-the-trees/</link> <comments>http://www.brightsource.co.uk/the-trust-issue-%e2%80%93-the-dma-should-see-the-wood-for-the-trees/#comments</comments> <pubDate>Thu, 09 Feb 2012 16:45:36 +0000</pubDate> <dc:creator>Godfrey Oyasor</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid
isPermaLink="false">http://www.brightsource.co.uk/?p=723</guid> <description><![CDATA[The EC’s recent proposals to tighten up data protection legislation have ruffled a few feathers including the DMA’s.  They’ve posted an article saying the changes would have “costly ramifications for companies involved with direct marketing, and in turn detrimental consequences for the UK economy”. Now, I’m a relative novice in the world of direct marketing.  [...]]]></description> <wfw:commentRss>http://www.brightsource.co.uk/the-trust-issue-%e2%80%93-the-dma-should-see-the-wood-for-the-trees/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>VAT on postal services – what&#8217;s happening, and what to do about it</title><link>http://www.brightsource.co.uk/vat-on-postal-services-%e2%80%93-whats-happening-and-what-to-do-about-it/</link> <comments>http://www.brightsource.co.uk/vat-on-postal-services-%e2%80%93-whats-happening-and-what-to-do-about-it/#comments</comments> <pubDate>Thu, 19 Jan 2012 11:47:56 +0000</pubDate> <dc:creator>Peter Frings</dc:creator> <category><![CDATA[Marketing]]></category> <category><![CDATA[Post]]></category> <category><![CDATA[Print Management]]></category> <category><![CDATA[VAT]]></category> <guid
isPermaLink="false">http://www.brightsource.co.uk/?p=701</guid> <description><![CDATA[Last year I wrote a piece bemoaning the confusion and muddle surrounding VAT and postage (click here if you want to read the backstory). The good news is that things have now become much clearer. The bad news, is that charities and financial services clients, (who can’t reclaim VAT), will have to start paying VAT [...]]]></description> <wfw:commentRss>http://www.brightsource.co.uk/vat-on-postal-services-%e2%80%93-whats-happening-and-what-to-do-about-it/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>10 building blocks for successful prize-led fundraising creative work</title><link>http://www.brightsource.co.uk/10-building-blocks-for-successful-prize-led-fundraising-creative-work-2/</link> <comments>http://www.brightsource.co.uk/10-building-blocks-for-successful-prize-led-fundraising-creative-work-2/#comments</comments> <pubDate>Wed, 11 Jan 2012 15:29:43 +0000</pubDate> <dc:creator>Rupert Tucker</dc:creator> <category><![CDATA[Fundraising innovation]]></category> <category><![CDATA[creative]]></category> <category><![CDATA[Fundraising]]></category> <guid
isPermaLink="false">http://www.brightsource.co.uk/?p=692</guid> <description><![CDATA[2: Feeling good, while doing good! How self-interest and altruism work together in prize-led fundraising Would you like to… ..wake up in the city that never sleeps. To dress in the best Fifth Avenue has to offer, before strolling down to the Village to find that special little coffee shop that does the best breakfast [...]]]></description> <wfw:commentRss>http://www.brightsource.co.uk/10-building-blocks-for-successful-prize-led-fundraising-creative-work-2/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Let&#8217;s go back to basics and thank better in fundraising</title><link>http://www.brightsource.co.uk/lets-go-back-to-basics-and-thank-better-in-fundraising/</link> <comments>http://www.brightsource.co.uk/lets-go-back-to-basics-and-thank-better-in-fundraising/#comments</comments> <pubDate>Tue, 08 Nov 2011 15:55:07 +0000</pubDate> <dc:creator>Mark Collins</dc:creator> <category><![CDATA[Fundraising innovation]]></category> <guid
isPermaLink="false">http://www.brightsource.co.uk/?p=660</guid> <description><![CDATA[I recently attended the International Fundraising Conference. It was great to meet passionate fundraisers, who had some interesting ideas to improve the performance of worldwide fundraising. Even though the presentations and debates covered a wide range of subjects, there were a couple of themes that ran across the sessions. One that particularly connected with me was [...]]]></description> <wfw:commentRss>http://www.brightsource.co.uk/lets-go-back-to-basics-and-thank-better-in-fundraising/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>10 building blocks for successful prize-led fundraising creative work</title><link>http://www.brightsource.co.uk/10-building-blocks-for-successful-prize-led-fundraising-creative-work/</link> <comments>http://www.brightsource.co.uk/10-building-blocks-for-successful-prize-led-fundraising-creative-work/#comments</comments> <pubDate>Wed, 05 Oct 2011 13:08:00 +0000</pubDate> <dc:creator>Rupert Tucker</dc:creator> <category><![CDATA[Fundraising innovation]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[creative]]></category> <category><![CDATA[Fundraising]]></category> <guid
isPermaLink="false">http://www.brightsource.co.uk/?p=639</guid> <description><![CDATA[1: I can win this Prize-led fundraising can make my Creative colleagues outside this specialist area shudder in horror. ‘Where’s the art, the creativity, the DMA awards!’ they cry.  ‘Surely the Creative is all the same’ they whisper, ‘how can you tell what works…?’ they ask. Well, I don’t know where the DMA awards are [...]]]></description> <wfw:commentRss>http://www.brightsource.co.uk/10-building-blocks-for-successful-prize-led-fundraising-creative-work/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Leaner, faster, smarter &#8211; a new model for direct marketing</title><link>http://www.brightsource.co.uk/leaner-faster-smarter-a-new-model-for-direct-marketing/</link> <comments>http://www.brightsource.co.uk/leaner-faster-smarter-a-new-model-for-direct-marketing/#comments</comments> <pubDate>Mon, 26 Sep 2011 18:15:52 +0000</pubDate> <dc:creator>Barney Hosey</dc:creator> <category><![CDATA[Event based marketing]]></category> <category><![CDATA[Lean systems thinking]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Marketing technology]]></category> <category><![CDATA[Multi-channel marketing]]></category> <category><![CDATA[Print Management]]></category> <category><![CDATA[direct marketing]]></category> <category><![CDATA[speed to market]]></category> <category><![CDATA[trigger marketing]]></category> <guid
isPermaLink="false">http://www.brightsource.co.uk/?p=629</guid> <description><![CDATA[The direct/ below the line marketing industry goes through periods where norms and ways of doing things become accepted, and other times when things radically change, with the old rule books discarded and new models developed. I think it&#8217;s fair to say that 121 marketing is in a game-changing, revolutionary phase right now. The drivers [...]]]></description> <wfw:commentRss>http://www.brightsource.co.uk/leaner-faster-smarter-a-new-model-for-direct-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Don&#8217;t forget the cash!</title><link>http://www.brightsource.co.uk/dont-forget-the-cash/</link> <comments>http://www.brightsource.co.uk/dont-forget-the-cash/#comments</comments> <pubDate>Thu, 15 Sep 2011 14:20:11 +0000</pubDate> <dc:creator>Barney Hosey</dc:creator> <category><![CDATA[Fundraising innovation]]></category> <category><![CDATA[cash giving]]></category> <category><![CDATA[direct debit]]></category> <category><![CDATA[Fundraising]]></category> <category><![CDATA[individual giving]]></category> <guid
isPermaLink="false">http://www.brightsource.co.uk/?p=604</guid> <description><![CDATA[&#8216;Shocking charity direct debit cancellations rates could get worse.&#8217; This recent article posted on Civil Society got me thinking again about how peculiar it is that many charities single-mindedly focus on obtaining direct debit sign ups. Think-time needed for cash supporters Relentless focus on direct debits (I refuse to call it ‘Regular Giving’) is all well [...]]]></description> <wfw:commentRss>http://www.brightsource.co.uk/dont-forget-the-cash/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>7 steps to pURL data security</title><link>http://www.brightsource.co.uk/7-steps-to-purl-data-security/</link> <comments>http://www.brightsource.co.uk/7-steps-to-purl-data-security/#comments</comments> <pubDate>Wed, 14 Sep 2011 13:59:25 +0000</pubDate> <dc:creator>Jon King</dc:creator> <category><![CDATA[Marketing technology]]></category> <category><![CDATA[Multi-channel marketing]]></category> <category><![CDATA[Data security]]></category> <category><![CDATA[pURL]]></category> <guid
isPermaLink="false">http://www.brightsource.co.uk/?p=583</guid> <description><![CDATA[As all good marketers and fundraisers know, the very best direct marketing campaigns are personal, relevant and timely. Personalised URLs (pURLs) are a powerful tool – neatly bridging the gap between an email or printed communication, and a fully personalised online customer experience. But how can you ensure that customer data is kept secure when [...]]]></description> <wfw:commentRss>http://www.brightsource.co.uk/7-steps-to-purl-data-security/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The new VAT rules – time to rethink your marketing supply chain?</title><link>http://www.brightsource.co.uk/the-new-vat-rules-%e2%80%93-time-to-rethink-your-marketing-supply-chain/</link> <comments>http://www.brightsource.co.uk/the-new-vat-rules-%e2%80%93-time-to-rethink-your-marketing-supply-chain/#comments</comments> <pubDate>Mon, 05 Sep 2011 15:52:25 +0000</pubDate> <dc:creator>Peter Frings</dc:creator> <category><![CDATA[Print Management]]></category> <category><![CDATA[VAT]]></category> <guid
isPermaLink="false">http://www.brightsource.co.uk/?p=531</guid> <description><![CDATA[You probably haven’t been following the Finance Act 2011 too closely. But if you work in marketing for a financial services company, or are a charity fundraiser, Section 75 of the Act might have a big impact on the way you do business. If you are a creative agency supplying printed marketing communications to either [...]]]></description> <wfw:commentRss>http://www.brightsource.co.uk/the-new-vat-rules-%e2%80%93-time-to-rethink-your-marketing-supply-chain/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Is Royal Mail taking a holiday from data security?</title><link>http://www.brightsource.co.uk/is-royal-mail-taking-a-holiday-from-data-security/</link> <comments>http://www.brightsource.co.uk/is-royal-mail-taking-a-holiday-from-data-security/#comments</comments> <pubDate>Fri, 02 Sep 2011 09:37:25 +0000</pubDate> <dc:creator>Lindsay Travis</dc:creator> <category><![CDATA[Marketing technology]]></category> <category><![CDATA[Multi-channel marketing]]></category> <category><![CDATA[Data security]]></category> <category><![CDATA[pURL]]></category> <category><![CDATA[QR codes]]></category> <category><![CDATA[Royal Mail]]></category> <guid
isPermaLink="false">http://www.brightsource.co.uk/?p=504</guid> <description><![CDATA[Yikes. It seems that Royal Mail has taken temporary leave of their senses. Several of these postcards landed on Brightsource desks this morning. As you can see, the postcard is a jolly piece of B2B direct mail, offering people an opportunity to win an iPad2 in return for updating their contact details. The postcard caught [...]]]></description> <wfw:commentRss>http://www.brightsource.co.uk/is-royal-mail-taking-a-holiday-from-data-security/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> </channel> </rss>
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