Brightsource helps leading international charity reduce its carbon footprint...
 
More and more companies are thinking about the environmental impact of their operations. Government legislation may soon make reporting on carbon emissions compulsory. The cover story of Precision Marketing's October issue, 'How lower Carbon direct mail helped UNICEF improve the world' (click here for PDF) focuses on the work Brightsource have done with UNICEF's DM team to successfully reduce their carbon footprint - from switching to 100% post-consumer recycled paper stock to improving eco-messaging on all elements of their packs.

Central to Brightsource's offering is a trailblazing new software tool, Footmark, (currently under development but anticipated to be fully operational by the second quarter of 2009). This tool will be able to calculate and report on the carbon, water and energy footprints of different types of marketing campaigns (carbon footprinting reports for print and direct marketing are already available from Brightsource). Footmark is based on Lifecycle Analysis of the different lifecycle stages of a campaign. Reference data for the activities and processes associated with each lifecycle stage will be held within the software, which will then be used to calculate the footprints of individual campaigns - depending on the specification of each campaign.

Brightsouce is already working closely with clients such as Christian Aid and CAFOD as well as UNICEF to reduce the environmental impact of their print campaigns. To book your free demo of Footmark please contact Nathan Fryer-Jones on 01242 534207 or email him at nfjones@brightsource.co.uk