Thoughtful consultancy on the use of automation, asset management and collaboration tools to improve the performance of marketing teams and campaigns. We also help clients design and implement new marketing production models, such as event-driven programmes, localised marketing, multi-channel campaigns, or online collateral management.
Our technology partners
We have close relationships with many of the leading software providers in customer communications (GMC), asset creation, management and workflows (Adobe, Esko), templating, web-2-print and e-procurement systems (Pageflex), data processing (Cygnus), colour management (GMG Colour), database systems (SQL Server, MySQL, Filemaker), and automation tools (Automate).
Triggerhub is a campaign management system which schedules multi-channel communications according to the business rules defined for that campaign. The system manages what messages are sent to whom, when, and with what content – with a 'next best action' approach dictated by customer behaviour and responses to the previous interaction.
Brightsource Labs is our innovation workshop. We have a strong capability in bespoke software development – because often, software lies at the heart of service innovation for our clients. We use agile development methods, and our focus is on providing integrated solutions around our core competencies of data-driven digital and print marketing – including real-time reporting across both online and offline channels.
A unique system – built around the GMC Inspire engine – that produces highly personalized customer communications across both print and email. Driven from either simple or structured data inputs, it can sync in with your existing print and email service providers. Part of the system is an online 'campaign builder' where all assets, audiences, and variable content is specified, eliminating the need for spreadsheets and look up tables.