Lean transformation of marketing operations
Applying lean thinking to achieve step changes in agility,
speed-to-market, and cost.
Thoughtful consultancy on the use of automation, asset management and
collaboration tools to improve the performance of marketing teams and campaigns.
Marketing operations strategy and change management
Helping clients implement new marketing production models: ‘pull’ rather than ‘push’, event driven, localised marketing, multi-channel campaigns, online collateral management.
Marketing services category review
Authoritative reviews that get actioned – covering risk, cost reduction opportunities, benchmarking against best practice and sector metrics, and supply chain optimisation.
Sustainability consultancy and carbon management
Helping clients understand the carbon impact of their marketing campaigns, (using our unique Footmark footprinting tool), and planning for reduction. Using environmental impact metrics as well as financial ROI measures in channel planning.
Consultancy and recommendations for posting marketing mail both nationally and internationally
Distribution and logistics planning
Advice on using online ordering, web2print technology, and just in time delivery systems to cut stock, but ensure that the right collateral is in the right place at the right time.
Integrated campaigns across print, email, mobile and web – letting customers drive the relationship.
Automated communications that are ‘pulled’ or triggered by customer events, increasing relevance and engagement.
Creative content and format development to improve response and ROI – using our specialist skills in technique and offer-led direct marketing, which in turn are based on our insights into non-cognitive behaviour. One particular application of these skills is charity raffles and prize-led fundraising.
Artwork and colour management
Fast and efficient artwork across print and digital, colour managed to ISO standards to ensure brand fidelity.
We build integrated workflows, linking data processing and document composition, which are decoupled from print manufacturing. This dramatically reduces operational risk, and creates the resilience and flex needed to cope with highly volatile communication streams.
Innovative production service, using both technology-based and project
management-based approaches. Added value for marketers, coupled with cost reduction for Procurement, a combination that no other marketing services supplier has mastered.
Unique Brightpost service designed for fast-moving marketing mail, offering cost savings, 2 day delivery and VAT benefits when integrated with our print management service.
Global sourcing of incentives and sales promotion merchandise, to high ethical standards. Our Beijing office and staff offer on-the-spot supplier sourcing, management and quality control for our Far East supply network, ensuring high quality products delivered on time at highly competitive prices.