Tag Archives: charitable giving

Prize-led fundraising – the mobile opportunity


The mobile phone is a huge part of our lives, almost everyone has one.  And almost everyone uses it for texting as well as making calls. This insight is already being used successfully by charities in cause-led fundraising with text-to-donate campaigns.  Now it’s about to take off in prize-led fundraising. People’s media habits are constantly [...]

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Social proof takes campaign performance to infinity and beyond!


With the season of goodwill fast-approaching, the parents among you may be only too familiar with the power of ‘social proof’. Perhaps you’ve already conquered the middle-class scrum for this season’s “can’t live without” Pixar treasure? Or maybe you’re saving that pleasure for closer to Christmas when it’s really competitive? But it’s not just children [...]

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Gen X, no kids… And overlooked by fundraisers?


A couple of weeks ago the media was awash with comment on the soon-to-be published results of a study by the US Center for Work-Life Policy: namely that nearly half of Generation X women – those between the ages of 33 and 46 – don’t have children. Now, I’m not one for putting people in [...]

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